Enhance Mobile User Experience through Performance Testing
Sofia Palamarchuk, Director & Board member Abstracta, co-founder & CEO Apptim
Consumers now expect digital experiences to exceed face-to-face experiences. Recent studies show that 80% of people have deleted a mobile app if they faced problems with its performance. This abandonment rate impacts the digital transformations that many companies are going through.
In this talk, you will learn how mobile performance impacts user experience, what you need to look for when evaluating the performance of an app, and how to start testing mobile performance earlier in the dev cycle.
Bio
Sofia is a Director and Board Member of software testing services company, Abstracta, and the co-founder and CEO of Apptim. After working as a performance engineer for a couple of years, in 2015, she led Abstracta’s expansion to the United States, heading up business development and working with companies like Shutterfly, CA Technologies, and Singularity University to help them create reliable and robust technologies. After seeing the challenges that mobile development teams face, in 2019, she embarked on a mission to transform the way global mobile teams create quality apps. When she’s not busy leading a startup, you can find her kitesurfing or supporting projects that promote more women in technology.